• $13.99

Publisher Description

The enhanced eBook of David Eagleman's INCOGNITO includes the full text of the book plus 8 videos* in which the author discusses key elements of the book and his research. Topics covered include: How much of the inner-workings of the brain is beyond our conscious control; How reality can be so different inside different people's heads; Time perception; Synesthesia; Neuroscience and the legal system; What research is currently going on in Eagleman's lab; And what drew Eagleman to studying how the brain works.

If the conscious mind—the part you consider to be you—is just the tip of the iceberg, what is the rest doing?
In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself—who, exactly, is mad at whom?
Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.

*Video may not play on all readers. Check your user manual for details.

Health, Mind & Body
May 31
Knopf Doubleday Publishing Group
Penguin Random House LLC

Customer Reviews

DavidSights ,

Informative but almost too much so.

This book explains many new ideas and concepts in an extremely clear fashion. Metaphors, examples, and based research are endless. As an informative tool, I think this book is on the level of college undergraduate books. It unassumingly opens a new world to readers.
My hang-up is that it caters too much to the fresh crowd. As someone who has been interested in neurology and the human body for a few years, I find there is a large amount of redundancy in this book. I don't need a detailed definition of peripheral vision, and an example to test my own. Having to read through a paragraph dedicated to defining peripheral vision alone discourages me from finishing the paragraph, and motivates me to skip through passages of the book to find what actually interests me. This is a feeling that I have throughout most of the book. ...There is too much hand holding, or enough that I begin to feel a bit insulted in the way that Eagleman assumes I, the reader, know so little. But where this is a hang-up for me, this could be very educational for another reader. So it's a personal gripe of mine, but I don't hold it against him.
All in all, I enjoy this book and do not regret the purchase.

itschloc ,

There's a reason for a persons reason

If you love psychology and analyzing human behavior then you will LOVE incognito.

GoEnzo ,

Like The Book...

...at least what I read of it in the sample. Liked it enough to buy, but it won't download to my iPad. Could this be an incompatibility between the "enhanced" version of the book and the iPad technology I'm employing? Whatever, I'd like to have the book that I've paid for...so I can give the author a higher rating than this!

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