INCREASING HUMAN EFFICIENCY IN BUSINESS

WALTER DILL SCOTT:


 AUTHOR OF ``THE THEORY OF ADVERTISING,'' ``THE PSYCHOLOGY OF ADVERTISING,'' ``THE PSYCHOLOGY OF PUBLIC SPEAKING,'' ``INFLUENCING MEN IN BUSINESS''


 CONTENTS


 CHAPTER PAGE I. THE POSSIBILITY OF INCREASING HUMAN EFFICIENCY……1 II. IMITATION AS A MEANS OF INCREASING HUMAN EFFICIENCY………………………………..26 III. COMPETITION AS A MEANS OF INCREASING HUMAN EFFICIENCY………………………………..48 IV. LOYALTY AS A MEANS OF INCREASING HUMAN EFFICIENCY………………………………..75 V. CONCENTRATION AS A MEANS OF INCREASING HUMAN EFFICIENCY………………………….104 VI. WAGES AS A MEANS OF INCREASING HUMAN EFFICIENCY……………………………….132 VII. PLEASURE AS A MEANS OF INCREASING HUMAN EFFICIENCY……………………………….165 VIII. THE LOVE OF THE GAME AND EFFICIENCY………..186 IX. RELAXATION AS A MEANS OF INCREASING HUMAN EFFICIENCY……………………………….204 X. THE RATE OF IMPROVEMENT IN EFFICIENCY…………223 XI. PRACTICE PLUS THEORY……………………….254 XII. MAKING EXPERIENCE AN ASSET: JUDGMENT FORMATION………………………………..276 XIII. CAPITALIZING EXPERIENCE: HABIT FORMATION……303