Drawing on nearly two decades of experience and expertise coaching and mentoring new and upcoming independent authors, pioneering independent author, veteran self-publisher, and author services provider Matthew Wayne Selznick outlines the three essential elements all authors must establish before publishing your first book: your indie author infrastructure.
With a strong focus on building a life-long community of readers, friends, and fans around your work, Indie Author Marketing Infrastructure spells out the tools, services, and technology required and recommended, as well as the philosophy underlying the engine of connection that is your indie author marketing infrastructure.
From the Table of Contents
IntroductionWhat You'll LearnWhy Listen to Me?The Three ElementsInfrastructure: What Does it Mean?Why Does it Matter?What Are the Three Elements?Your WebsiteWhy You Need a WebsiteYour Domain NameYour HostYour SoftwareYour Mailing ListWhat Is a Mailing ListWhy Do You Need a Mailing List Provider?Your Most Important AssetBringing People into Your Community: The Value-AddChoosing a Mailing List Service ProviderYour Social MediaA Necessary EvilCreate an Author Account...Go Where Your Readers Live...But Don't Be EverywhereSocial Media Serves YouPutting It All TogetherGetting Help
Does some of that seem obvious? Indie Author Marketing Infrastructure goes beyond the rote common sense you'll hear in forums and user groups and gets to the why of it all... and, in many cases, why the lowest hanging fruit is not always the way to go.
You can spend scores of hours scouring blog posts, podcast episodes, YouTube videos, and books to learn about the essential elements of your indie author marketing infrastructure... you can spend hundreds of dollars for one-on-one consultation sessions with the author... why not take an afternoon to read through Indie Author Marketing Infrastructure and give your self-publishing career a foundation and head start that will put you months ahead of the game?