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Publisher Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

GENRE
Self-Development
RELEASED
2009
June 2
LANGUAGE
EN
English
LENGTH
336
Pages
PUBLISHER
HarperCollins e-books
SELLER
HARPERCOLLINS PUBLISHERS
SIZE
1.4
MB

Customer Reviews

TEAM NEW YORK ,

Practical

It was psychology without the jargon. A good book to enhance your critical thinking skills and the book highlights how important that skill is today. Great real world examples!

0.7734 ,

Extremely insightful book!

Really enjoyed reading this book. Talks about the automatic responses and behaviors we tend to engage in as well as solutions to these automatic responses.

I've used the because tactic when asking favors and so far it's success rate is 100% I've asked for 8 favors adding the because at the end and a reason obviously.

Good quick fun and energetic read.

TearsOfSnake ,

Very informative and fluent

Very nice points. In every chapter, I analyzed my past experiences and I got amazed how much the mentioned techniques/tricks are used everywhere we go.
Very good writing style, one of the best books to read!