Influencing and Persuading

How to get the best out of every situation and every person you deal with. In almost every interaction there is something that you want (otherwise why are you there?) so this is a key skill to develop.



This little book summarises all the methods you might use in order to persuade someone to do something. You can keep it with you and use it to plan a meeting or a difficult situation that you have coming up.



Areas covered in this book are:

•the six step influencing process

•being liked

•understanding different types of people

•using techniques that are hard wired into the human brain without us realising

•reciprocity

•scarcity

•choice of evils

•selective comparison

•framing

•when to use facts and when to use feelings

•social proof

•questioning to undermine

•…and more