Inform, Transform & Outperform

A STRATEGIC FOUNDATION TO

DIGITAL TRANSFORMATION


To survive and thrive in today’s digital world, businesses must undergo a fundamental shift

across all aspects of their operations―sometimes called a “digital transformation”. In Inform,

Transform, and Outperform, John Horodyski and his team of contributors provide compelling,

collective insight into building a tactical foundation to achieve a holistic digital strategy.

You’ll discover how to:


• develop strong metadata and taxonomy for robust search capabilities

• optimize your digital content workflows

• select the right amount of digital security

• minimize the pain of integrating legacy systems

• strengthen your stakeholder management systems

As experts in digital strategy and operations, John and his team show how you can

navigate the rapid technological changes to better leverage and monetize your

organization’s intellectual property.