Iniziativa Regaluxe's Acquisition of Henry Birks & Sons: From Bankruptcy to U.S. Expansion

Henry Birks & Sons is a large Canadian fine jewellery retail chain. The company had experienced an unfortunate escalation in its debt levels, and financial losses pushed it into bankruptcy. The closure of all of its stores and dismissal of its employees was limited by a takeover by Regaluxe. New strategies transformed Birks into an internationally competitive organization, able to contemplate expansion not only across Canada but also into the U.S. market.