The goal of the innovation challenges is to promote the entrepreneurial mindset through multiple exposures to innovation process in a competitive, multidisciplinary, team-based, creative environment. Just as everyone is encouraged to exercise everyday to keep the body fit, innovation challenges are designed to keep the mind fit. It’s a mind workout. The Innovation Challenges help participants to exercise their creative side, work in multidisciplinary teams, and experience the team dynamics. They learn to tackle a novel situation under intense competitive time pressure, while networking with others outside their disciplines, and most importantly, fine-tuning their entrepreneurial skills.