Inside Marketing Inside Marketing

Inside Marketing

Practices, Ideologies, Devices

Detlev Zwick & Julien Cayla
    • $67.99
    • $67.99

Publisher Description

Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

GENRE
Business & Personal Finance
RELEASED
2011
February 24
LANGUAGE
EN
English
LENGTH
376
Pages
PUBLISHER
OUP Oxford
SELLER
The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press
SIZE
8.2
MB

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