Insights on Paco Underhill’s Why We Buy by Instaread
Publisher Description
In Why We Buy: The Science of Shopping (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers tailor the environment to induce people to spend. Underhill’s team closely studied every detail of shoppers’ interactions with the retail environment to find out what inhibits or encourages spending...
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GENRE
Reference
RELEASED
2018
August 12
LANGUAGE
EN
English
LENGTH
11
Pages
PUBLISHER
Instaread
SELLER
Instaread
SIZE
185.8
KB
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