Integrated Marketing Communication Anticipating the 'Age of Engage' (Essay) Integrated Marketing Communication Anticipating the 'Age of Engage' (Essay)

Integrated Marketing Communication Anticipating the 'Age of Engage' (Essay‪)‬

Communication Research Trends 2008, Dec, 27, 4

Communication Research Trends
    • $5.99
    • $5.99

Publisher Description

1. Introduction Interactivity--wide interactivity--characterizes today's marketplace. From personal communication devices (PDAs) to social networks like Facebook, MySpace, LinkedIn, and Flikr, people and businesses connect with each other at an unprecedented rate. In this interactive world, conceptions of public and private discourse and behavior have become more ambiguous than ever; so too have the "right ways" to reach people.

GENRE
Nonfiction
RELEASED
2008
December 1
LANGUAGE
EN
English
LENGTH
66
Pages
PUBLISHER
Centre for the Study of Communication and Culture
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
294
KB

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