Internet Marketing 101: A Beginner's Guide to Internet Profits

Internet Marketing 101 leads the beginning student of eCommerce through the what, how, when, and who of starting a successful on-line business. Beginning with a section on why someone might want to start an eCommerce business in the first place, the author quickly moves to the essential structure of a successful Internet business and the concepts behind finding prospective customers, making profitable sales, and then keeping those customers for the long term. The book also includes a step-by-step startup guide, including specific tools that can be used to speed up the process, and an extensive glossary to help the entrepreneur make his or her way through the maze of new terminology, abbreviations, and acronyms inherent in any technology-based endeavor.