Introduction to Graphic Communication

Graphic communication … everyone’s business


Regardless of a person’s field or discipline, graphic communication is practiced everywhere. This book provides a “snapshot” of the industry’s past, present, and prospects for the future, and it covers new printing and imaging technology issues impacting day-to-day communication of people in all fields of study and occupations. 


Introduction to Graphic Communications addresses a wide range of topics dealing with graphic communication—background concepts, technologies, processes, segments, products, traditional and digital printing, and non-print imaging—that will allow the reader to intelligently understand the industry: 

• What is graphic communication?
• History of printing
• History of the Internet and the World Wide Web
• Technological transitions and implementing new technology
• Industry segments
• Paper, ink, and toner
• Prepress
• Printing processes
• Postpress and finishing
• Telecommunication
• Printing industry business practices



The book concludes with a special chapter on sustainable graphic communication and corporate responsibility in print by contributing author Donald Carli. 


Dr. Harvey Robert Levenson is a professor and department head of Graphic Communication at California Polytechnic State University in San Luis Obispo, California. His teaching and research specialties are printing, technology, communication, media, and research methods.