Introductory Note on General Management

General management integrates all of the functional areas of a business with a view to making decisions that are coherent and beneficial to the entire firm. This note begins with a strategy model that provides an overview of the key elements the general manager needs to consider when making strategic decisions. Each area of the strategy is then discussed. Types of strategic choices are then presented, followed by a section on valuation. The note concludes with an overview of a strategic decision-making process.