Invisible Influence Invisible Influence

Invisible Influence

The Hidden Forces that Shape Behavior

    • 4.2 • 40 Ratings
    • $13.99
    • $13.99

Publisher Description

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit

If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

GENRE
Business & Personal Finance
RELEASED
2016
June 14
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Simon & Schuster
SELLER
Simon & Schuster Digital Sales LLC
SIZE
2.4
MB

Customer Reviews

Jasmine_Charnay ,

Great Read

Very self gratifying. I always personally believed in the concepts behind the studies this book displayed. Jonah has confirmed what I have felt since social media and different influences arose.

K2skigirl ,

Not as robust as Contagious

While this is still a worthwhile read, it mostly confirms what everyone already intuitively knows. This book almost serves as an example of one of his assertions, that a person who is winning will not push as hard as someone who is just barely losing and needs to prove himself. Come on Jonah, you’ve got more in you.

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Contagious Contagious
2013
The Catalyst The Catalyst
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2023
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2022
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2022

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