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Publisher Description

“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” Adam Grant, New York Times bestselling author of Originals and Give and Take

Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

March 7
Penguin Publishing Group

Customer Reviews

Reanox ,

Extremely relevant

I would highly recommend that everybody read this. As a Gen Z person, I see how Snapchat and Instagram and TikTok have become a plague in my generation. Other than exploring incredibly interesting studies and facts, this book dives into the nuances of why we become addicted, and at the end it goes over ways to prevent this addiction. At times, the book gets a little slow or off topic, but not enough to deter me from recommending it. It’s not terribly long or complicated, but I would consider it an essential read. Also, the first few chapters go by a little slowly, but part 2 and part 3 are truly fascinating.

bmtully ,


I really enjoyed this. Stopped using social media after reading it. Not because I was shamed or scared - because I learned how it worked.

Chris from New Hampshire ,

Read this review !

The time is now, get off your phone and start reading! This is a life changing book

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