The New Brazilian Mediascape

How new media is ushering in a more diverse Brazilian national identity

In this book, Eli Carter explores the ways in which the movement away from historically popular telenovelas
toward new television and internet series is creating dramatic shifts
in how Brazil imagines itself as a nation, especially within the context
of an increasingly connected global mediascape.

For more than half a century, South America’s largest over-the-air
network, TV Globo, produced long-form melodramatic serials that
cultivated the notion of the urban, upper-middle-class white Brazilian.
Carter looks at how the expansion of internet access, the popularity of
web series, the rise of independent production companies, and new
legislation not only challenged TV Globo’s market domination but also
began to change the face of Brazil’s growing audiovisual landscape. 

Combining sociohistorical, economic, and legal contextualization with
close readings of audiovisual productions, Carter argues that a
fragmented media has opened the door to new voices and narratives that
represent a more diverse Brazilian identity.


A volume in the series Reframing Media, Technology, and Culture in
Latin/o America, edited by Héctor Fernández L’Hoeste and Juan Carlos
Rodríguez