Islands of Profit in a Sea of Red Ink

Why 40 Percent of Your Business Is Unprofitable and How to Fix It

    • 5.0 • 1 Rating
    • $11.99
    • $11.99

Publisher Description

Top companies around the world turn to MIT's Jonathan Byrnes to figure out where the profit is. Using his systematic process for analyzing profitability, they can quickly determine which parts of the business are worth expanding and which are just a drain on resources. Then, using Byrnes's "profit levers," they can turn unprofitable business into good business and good business into great business.

We now live in the Age of Precision Markets, yet most of the management processes taught in business schools were developed for the prior Age of Mass Markets. Today's savviest managers are exploiting this disconnect. They're rethinking strategy, customer relations, operations, and metrics, and overcoming internal resistance to constructive change. They also reject such harmful myths as:

* Revenues are good, costs are bad

* All customers should get the same great service

* If everyone does his or her job well, the company will prosper

Byrnes reveals an uncomfortable truth: It's possible, even easy, for everyone to meet or exceed their budget targets and for the company still to have an enormous portion of the business unprofitable by any measure. But profit levers can flip everything around. For instance, several leading companies have utilized profit levers to increase their sales by over 35 percent in their highest penetrated customers, while others have reduced their operating costs- and their customers' costs-by over 30 percent One company described in the book raised its net profits by over 50 percent in a three-year period. The book is a practical, step-by-step guide to achieving these results.

Every business has enormous potential waiting to be unleashed; this book offers bold new strategies to help you find and grow those islands of profit.

GENRE
Business & Personal Finance
RELEASED
2010
October 14
LANGUAGE
EN
English
LENGTH
304
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
1.1
MB

Customer Reviews

ccrowl ,

Make your business more profitable

Jonathan Byrnes has an excellent knack for taking a thorny topic and making it both accessible and actionable. His key insight here is that a large percentage of any company's business is unprofitable by any measure, and that a smaller percentage is cross-subsidizing the rest. Jonathan takes you on a step by step path to identify the good business, grow it, and transform the chaff. He covers everything from sales compensation to finance. Highest recommendation!

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