• $12.99

Publisher Description

You are a retailer trying to find the best, sustainable omnichannel strategy? This eBook is your starter kit. It gives you two frameworks to help you make tough tradeoffs. Instead of treating e-commerce as a homogeneous market, this eBook shows you how consumers choose which channel to shop in and the high-stakes implications for retailers who sell products in four different segments.

GENRE
Business & Personal Finance
RELEASED
2013
October 1
LANGUAGE
EN
English
LENGTH
40
Pages
PUBLISHER
Simon-Kucher & Partners
SELLER
Smashwords, Inc.
SIZE
620.6
KB

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