Japanese Global Strategy Japanese Global Strategy

Japanese Global Strategy

Overseas Operations and Global Marketing

    • $139.99
    • $139.99

Publisher Description

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

GENRE
Business & Personal Finance
RELEASED
2018
December 29
LANGUAGE
EN
English
LENGTH
200
Pages
PUBLISHER
Palgrave Macmillan UK
SELLER
Springer Nature B.V.
SIZE
1.9
MB

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