Jeffrey Gitomer's Little Red Book of Selling
12.5 Principles of Sales Greatness
-
-
4.3 • 176 Ratings
-
-
- $10.99
-
- $10.99
Publisher Description
Wall Street Journal Business Best-Seller, Jeffrey Gitomer's Little Red Book of Selling is now available! It includes Jeffrey's 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales forever.
In this book, you will have the opportunity to understand why sales happen. And by mastering the elements that Jeffrey Gitomer gives you, you'll make sales happen for yourself forever.
PUBLISHERS WEEKLY
If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is"all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g.,"the client said they spent their whole budget") paired with a positive response (e.g.,"Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.
Customer Reviews
Awesome
This is a really awesome book with so much detail in it! Like the books states, it’s not meant to be read just once but again and again until you master everything!
Waste of time and money
It’s called the Little red book for a good reason. It’s a very short read and doesn’t have very good information on selling at all. I wouldn’t recommend this book to anybody.
Not formatted for this iPhone.
iPhone 14 pro max, reading this book was difficult and certain pages of the book are completely inaccessible.