A Joosr Guide to... The Challenger Sale by Matthew Dixon and Brent Adamson
How to Take Control of the Customer Conversation
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- $2.99
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- $2.99
Publisher Description
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Although traditional approaches to sales suggest that salespeople should concentrate solely on making connections with clients and on keeping them comfortable, this is actually an extremely ineffective way to close a deal and make a profit. What if you were to do the opposite and instead challenge your customers?
These days customers expect more from salespeople than simply being affable and accommodating: they want you to offer expert insights and challenging interactions. The Challenger Sale shows you how to give them exactly this, pushing them out of their comfort zones and into success with a bold new approach to business-to-business selling.
You will learn:
· How to hold firm on price without alienating your customers
· Why meetings with clients should be an opportunity to teach rather than learn
· How to create pitches that get support from stakeholders throughout the customer's company.
Customer Reviews
Why are these titles’ authorship being claimed by Joor?
These books are selling for less than the retail price, and clearly attributed with the correct title and author and cover; however the seller is claiming authorship and offering this book for $2.99, clearly not the real author! Clearly not the correct price!
At the very least an explanation is needed before buying any book from this seller.