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Publisher Description

Is your product or business going to achieve nearly instant momentum and sales, or will it start off slow and fade away from there?

The start of every business is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors open"", without giving much thought to creating a great launch.

It doesn't have to be that way. Since 1996 Jeff Walker has been creating hugely successful launches in our increasingly digital world. Bootstrapping his first Internet business from his basement, he quickly developed an underground zero-budget process for launching new products with then-unheard of success.

But the success-train was just getting started---once he started teaching his formula to other entrepreneurs the results were simply breathtaking. Tiny home-based businesses started doing launches that sold tens of thousands. . .hundreds of thousands. . .and even millions of dollars in just a few days.

What you have in your hands is the treasure map into that world---an almost secret digital society of entrepreneurs who have learned to create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business with existing products, or whether you have a service-based business and you want to develop your own products so you can leverage your time and your impact, or whether you're still in the planning phase and haven't quite started yet. . .this is your owners manual on how to start. This formula is how you engineer massive success.

Now the question is. . .are you going to start slow, and fade away from there? Or are you ready to engineer a launch that will change the future of your business and your life?

Business & Personal Finance
June 24
Morgan James Publishing
Ingram DV LLC

Customer Reviews

Desdawnh ,

Launch Your Life Today!

I am an aspiring author and speaker and I was so excited to read this book that I read the whole thing in a 24 hour period. This book is so transformational that YOU will not want to put it down. I feel that I am a better person now just from learning what Jeff specifically wrote about in the Launch!

If you are on the fence and unsure how to launch a product or service I recommend this book. It is easy to read and it has many case studies that you can actually relate to, and it's written from the heart.

I feel blessed to know that I too live in Colorado and maybe our lives with cross. (Hopefully we drink the same inspiring water.)

For me, this book has inspired me to start a project today! Not next year or ----- ( fill in the blank with some excuse)

I wish you the best life possible and encourage you that if you want to take your products to the next level, don't just hope it gets off the ground - LAUNCH it!

MassimoBrazil ,

Good Stuff- A Must Read for every Entrepreneur!

When I first read Think and Grow Rich, I could immediatlley identify a few world renowned Motivational Speakers that had read the book!
I said to myself so that is who they learnt it from! Reading this book, made me realize that I am looking at the mother-load again.
Jeff teaches a lot of old practical lessons and then he takes it another notch higher by introducing SSL (Sideways sales letter)which is just great. He approaches the leasons in a step by step fashion although one can easily get lost in the terms he lables his ‘launches’ but sooner or later you get the hang of it.
I can see other people who have written books about his methds and labled them something different to make it their own, I can see now that they have even built a business around just one of the Jeff’s Methods. I am refering to the ‘Pilot Launch’ in particular. These peple are selling a subscription business around the ‘Pilot Launch formula’ … Amazing!
What I am saying here is that you are looking at the Mother-Load. I recommend you taking your time and reading this book cover to cover at least twice.
Amazing is going to form and show its face!

Producingmind ,

Awesome Sauce

This book is just plain awesome. I know that word has been overused and the meaning has been deminished because of it, but it is so very TRUE here. I will be reading this book over and over. I’ve read it in just a few days and just literally finished seconds before writing this review. I will be starting back at chapter one later today. Do not pass on this book if you need to change or create a successful business. I see my future. Read it and see YOURS!! Thank you, Jeff. What more can I say?

LaGrand Aka “ProducingMind"

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