In the tech world, it’s not always the best technology that wins — marketing and brand awareness also play a role in ensuring success. While moving quickly to stay ahead of the competition is important, a forward-looking mindset is needed to ensure you don’t make an irreversible mistake. One big, wrong technology decision can send years of effort down the drain.
This book will teach us many good things, like:
eight key strategies to build a customer focus into your organization;
how to market to resonate with your customers’ mindset;
how to empower your sales team with powerful content;
when to carve out a brand new market, and how to own it;
how and when to establish sales channels;
two approaches to differentiate your offering;
how to ensure that sales and marketing are aligned, (and why that’s important);
how to build a successful go-to-market strategy;
why you must measure customer satisfaction;
how to leverage the power of creative PR to ensure revenue growth;
the one thing corporate Boards in Silicon Valley can do to ensure success.