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Publisher Description

The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views).

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. 

In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?

The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care.
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside.

Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

Business & Personal Finance
January 7
Penguin Publishing Group

Customer Reviews

Mark Nosrati ,

Great book, a little lengthy

I really wished that the author would’ve spent more time on discussing the concept of destructive abundance and providing more insight and solutions. I felt there were too many comparisons to the military and not enough to real world day to day situations that the majority of the population could relate to such as job hunting and working for a small business. Overall, great read but a little lengthy in some unnecessary areas.

LJFK11 ,


Very inspiring and practice advice based on factual evidence.

Sensei Mark C ,


What a great book. Was able to put across in a very positive manner not only the pit falls of modern technology but some very practical solutions. Working with young people, I know that it is not all doom and gloom. With a little patience, understanding and open mind we can all live a happy and productive life.

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