Strategy is over-taught and under-thought. Strategy itself is a rather simple concept. Unfortunately, the academic world, consulting world, and training world have managed to make the simple concept incredibly complex. Many organizations struggle with being able to identify their strategy on their own and being able to establish implementation or execution plans that help to make their strategy real.
In this book I provide an explanation of what strategy is and how to connect strategy to the operational process of the organization. In other words, I help make strategy a day-to-day function to be carried out organically.
While I intentionally kept this book light, I provide resources you can explore. I’ve drawn on literature from some of the best minds on strategy and I include links to the original quotes and sources at the end of the book. I pull most of my ideas from Harvard Business Review and CIO.com, as well as 30+ years of personal experience in leadership and strategy development in companies like Nike, the U.S. Marines, Sequent, CorVel, a large multinational church, and a number of technology startups.