LeadershipAIM

The thing about leadership is this: too many people confuse the concept of leadership with that of management. You see, management is for systems, not for people. When you try to manage people, that is, when you treat people like just another cog in the wheel rather than a human being with opinions, thoughts, emotions, and free will, that is when things begin to go wrong.

Nothing has clarified this long-standing truth more than the global pandemic and the COVID19 crisis. One moment, we were rolling merrily along, engaging in business as usual. In the blink of an eye, the world of work had shifted. People were moving their computer equipment out of their offices or cubicles and into their homes. Boardrooms went virtual, as did schoolrooms, conferences, events, weddings, and even funerals. Whether we liked it or not, life as we knew it was changing.

The COVID19 crisis has shone a spotlight on challenges leaders have faced for decades, but many chose to ignore. The economic effects of a global pandemic have forced us to question old habits, established expectations, and faulty beliefs that hampered business growth both from the perspective of profitability as well as our people.

LeadershipAIM represents over 200 years of cumulative leadership wisdom. Our goal for this book is that it will magnify the fundamental aspects that define the 21st Century leader – the ability to align people with purpose, to inspire and empower those people to fulfill their purpose by maximizing their potential, and to measure the ensuing results using parameters beyond a simple P and L report.

This is not a book of "shoulds"; rather, it is a book of "here's how". Each avatar has more than a story to tell. They share their experiences in order for you to put what they learned into context. Although the stories are fictionalized, the lessons are real, and the results attained are evidenced-based and true for each contributor.