Leapfrog
The New Revolution for Women Entrepreneurs
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- US$4.99
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For women entrepreneurs (and anyone sick of the status quo), this smart, unapologetic collection delivers fifty proven hacks to leapfrog over obstacles and succeed in business.
"A must-read for any woman who has a great idea and the nagging thought that doors are closed to her; Molina Niño helps to blow them open."--Publishers Weekly
Think the most critical factor for becoming a great entrepreneur is grit, risk-taking, or technical skills? Think again. Despite what every other business book might say, historical data show the real secret ingredients to getting ahead in business are being rich, white, and male.
Until now. Leapfrog is the decades-overdue startup bible for the rest of us. It's filled with uncompromising guidance for winning at business, your way. Leapfrog is for entrepreneurs of all stripes who are fed up with status quo advice--the kind that assumes you have rich friends and family and a public relations team.
Refreshingly frank and witty, author Nathalie Molina Niño is a serial tech entrepreneur, the founder and CEO of BRAVA Investments, and a proud daughter of Latinx immigrants. While teaching budding entrepreneurs at Barnard College at Columbia University and searching the globe for investment-worthy startups, she has met or advised thousands of entrepreneurs who've gone from zero to scalable business. Here she shares their best secrets in the form of fifty "leapfrogs"--clever loopholes and shortcuts to outsmart, jump over, or straight up annihilate the seemingly intractable hurdles facing entrepreneurs who don't have family money, cultural capital, or connections.
PUBLISHERS WEEKLY
While observing the existence of steep obstacles, Molina Ni o, founder of Brava Investments, dispenses approachable, energetic inspiration for women aspiring to become startup creators. Speaking from personal experience, she makes note of the discouraging effects of female and minority under-representation in business, with only 2.5% of venture capital funding going to women, of whom only about 0.2% are women of color. Her focus is on scale; through her own firm, which invests in companies that will benefit women, she aims to "level the playing field for a billion women," rather than make one woman the "next Zuckerbergian billionaire." Stating that "you have to hack the system as it is," Molina Ni o dispenses various "hacks" in five sections, successively titled "Ready," "Set," "Go," "Fund," and "Grow." They include, in "Ready," the admonition "You Don't Need a Hoodie" understanding that the skill set associated with entrepreneurship is not limited to men and, in "Grow," "Out-Kardashian the Kardashians" successfully using social media marketing techniques without having to rely on celebrities. This is a must-read for any woman who has a great idea and the nagging thought that doors are closed to her; Molina Ni o helps to blow them open.
