'A treasure trove of the best brands, inspired styling ideas and fashion editor insider knowledge' - Sarah Tomczak, Editor, Red
This is the ultimate confidence-boosting style guide you need in your life.
Erica Davies is here to help you reignite your love of clothes reclaim your style and ditch the archaic fashion rules and language that hold you back from your happiness. Grounded by personal stories and twenty years of career learnings as a fashion editor and journalist, Leopard is a Neutral offers practical advice on how to make bold, assured style decisions, harness the power of dressing and curate a wardrobe of joy. Erica unpicks the damaging framework we use to think about our bodies and confronts the negative pressures placed on women - encouraging us all to explore and celebrate our sense of self every day.
'This book is as amiable, relatable and stylish as Erica herself. Crammed with useful tips and advice, it's a treasure trove of the best brands, inspired styling ideas and fashion editor insider knowledge (like how to 'scan' the shops). Best of all it gives you the confidence to break the 'style rules' and instead, carve out your own. Bravo!' - Sarah Tomczak, Editor, Red
'A brilliant style guide.' - Candice Brathwaite
'Erica is one of those women who radiates joy and makes you feel good about yourself, so of course this book offers the same sentiment (along with some amazing style tips), I loved it.' - Alex Stedman, The Frugality
Lifestyle blogger Davies debuts with a chatty and opinionated guide to branching out and having more fun with one's wardrobe. Contending that clothing should be a confidence-building, life-enhancing tool, Davies urges readers to prioritize comfort: "To me, being comfortable means not comparing yourself to others and being at ease with whatever choices you make in life." She notes that the average fashion purchase is worn just seven times, and provides specific questions to ask when deciding whether to buy a piece of clothing, including "Do you need it?" "Will you wear it a lot?" "Is the price right?" and "What else could you wear it with?" Her recommendations include getting clothes properly tailored, being professionally fitted for a bra, avoiding shapewear unless it truly enhances one's self-esteem, focusing on how clothes actually fit instead of their size number, and "develop something signature" such as red lipstick or gold hoop earrings. Other noteworthy advice includes instructions for surveying a store like a fashion editor in order to find singular, quality pieces quickly, and an argument for why one's age should not determine fashion choices. Davies is refreshingly helpful and nice, qualities not often associated with the fashion world. Readers will be eager to follow her lead.