LinkedIn 101

Whether you're just setting up a LinkedIn account or you've been registered for years, there are quite a few features that can't be overlooked if you plan to use LinkedIn to its fullest or as a sales prospecting tool.

LinkedIn is more than just one of the hot social networking sites—if you know how to use it wisely. It has the potential to help position you as a thought leader, to extend your reach when seeking knowledgeable experts or speakers, and to be used as a great resource for sales prospecting. This MicroLesson shows you why—and, more important, how to make it work for you by building a strong profile and building your contacts list.

You Will Learn

• The potential of the network
• How to build a robust profile
• How to control what others see
• How to expand your contacts and connections
• Ways to engage with others and extend your reach
• How to find contacts in a specific vertical or company