Longevity Nation
The People, Ideas, and Trends Changing the Second Half of Our Lives
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- $14.99
Publisher Description
Discover how individuals and institutions are redefining the second half of life through science, reinvention, and purpose, proving that living a centenarian life is no longer a distant dream—it’s today’s reality with the new longevity movement.
As more people live into their eighties, nineties, and even hundreds, traditional models of aging no longer apply—and a bold new road map is emerging. Longevity Nation takes us to the front lines of the new longevity movement, giving us the tools and insights we need to radically reshape the second half of life in happier, healthier ways.
With insights from the Stanford Center on Longevity and its groundbreaking New Map of Life, L’Oréal’s “All Generations” workforce strategy, and Singapore’s incentives for hiring over-fifty-five workers, this book integrates global cutting-edge research across functional health, financial security, and lifelong learning—revealing what’s happening now and what’s coming next.
From business and wealth to fitness and relationships, this practical guide spotlights innovators, experts, and everyday individuals who are redefining what it means to thrive later in life. Aimed at readers forty and up, Longevity Nation is an inspiring manifesto for a generation ready to reimagine aging—and live with more purpose, vitality, wellness, and vision than ever before.
PUBLISHERS WEEKLY
As the last of the baby boomers have entered their 60s, this activist generation has "now taken on longevity—living longer, healthier lives—as their new cause," according to this buoyant outing from wellness advocate Clinton (Roar). At the same time, however, Clinton asserts that living longer is a new normal that human society hasn't adjusted to yet, as many older adults are not making fulfilling use of their added years. As such, he urges readers to "reimage your relationships, identity, impact, and learning agenda" for a long post-60s future. To make his case, he profiles individuals and organizations who have created new products and services aimed at dealing with the realities of longevity, such as Mike Mansfield, CEO of ProAge.org, "a UK-based charity whose mission is to equip business leaders... to create an age-inclusive culture," and David Sable, the vice-chairman of global marketing group Stagwell, who notes that social media is now dominated by older users, prompting a reorientation in the advertising industry. Other sections spotlight groups promoting or selling travel, education, and housing to older people, as well as new routes to longevity itself (smart glasses that track what one eats, etc.). The author's boosterish approach can leave readers wanting a more critical eye cast on some of these ideas. Still, it makes for an interesting overview of an emerging, interlocking set of age-related industries.
