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Publisher Description

The unusual, frequently outrageous autobiography of one of the great business geniuses of our time, Richard Branson.

In little more than twenty-five years, Richard Branson spawned nearly a hundred successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), and others ranging from financial services to bridal wear, Branson has a track record second to none. Many of his companies were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy. Family, friends, fun, and adventure are equally important as business in his life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories, including:

- Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

- Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

- Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

- Swimming two miles to safety during a violent storm off the coast of Mexico

- Staging a rescue flight into Baghdad before the start of the Gulf War

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

GENRE
Business & Personal Finance
RELEASED
1998
October 6
LANGUAGE
EN
English
LENGTH
416
Pages
PUBLISHER
Crown
SELLER
Penguin Random House LLC
SIZE
50.5
MB

Customer Reviews

B R A N D ,

Life viewed from the top

Absolutely incredible. The machine we call Richard Branson explains in great detail all of his greatest accomplishments that have forever changed our world and most people I talk to don’t even know who he is. People always assume the government is going to solve the worlds biggest problems, but little do they know its guys like Richard that have sacrificed their lives to create a better planet for EVERYONE. And by everyone I mean everyone on this earth, not just Europe or the US. In my opinion he’s the greatest businessman to walk the face of the earth. I look forward to seeing what else he does for the world and I also can’t wait to read another one of his books. If you want to earn a whole new perspective on life, love and our world, then read it. You will be forever grateful for doing so.

kmoore.hickory ,

Insightful, but laden with pet philanthropy projects

Very interesting insight into Virgin and Richard’s life. Funny how honest he is about being dishonest to get sales and business in the beginning. However small the white lies were. I could have done without a heavy does of his philanthropic endeavors. A bit much at times. A captured audience. He has had an amazing life. The 60’s free love must have been something else! Enjoyed reading it.

Longhorn5555 ,

Starts strong, but

Then goes into full blown lecture mode, blended with narcissistic hypocrisy ... “global warming is terrible, but stopping my jets from spewing co2 would be pointless because someone else would just do it..., but I’ll switch to low watt light bulbs.” ... insert eye roll here....

But, still an interesting guy who gets off his butt and makes things happen, and seems like a nice guy, so gotta give him credit for that....

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