Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5‪)‬

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Descripción editorial

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

GÉNERO
Negocios y finanzas personales
PUBLICADO
2016
19 de abril
IDIOMA
EN
Inglés
EXTENSIÓN
436
Páginas
EDITORIAL
CRC Press
VENDEDOR
Taylor & Francis Group
TAMAÑO
13.4
MB
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