• $5.99

Publisher Description

In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses commu­nicate, create value, and compete in the new global marketplace.
 
This sequel shows that in more than a dozen fields—from finance to health care, science to education, the media to the environment—we have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary.
 
With vivid examples from diverse sectors, Macrowikinomics is a hand­book for people everywhere seeking a transformation of industry and institu­tions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization.

GENRE
Business & Personal Finance
RELEASED
2010
September 28
LANGUAGE
EN
English
LENGTH
432
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
1.8
MB

Customer Reviews

Current and Future ,

MacroWikinomics

This book is very well written and informative. The authors provide specific examples of business which are succeeding using new business principles. This is important reading for those who are concerned with the future of their organization

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