Mag Men
Fifty Years of Making Magazines
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5.0 • 1 Rating
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- $33.99
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- $33.99
Publisher Description
For more than fifty years, Walter Bernard and Milton Glaser have revolutionized the look of magazine journalism. In Mag Men, Bernard and Glaser recount their storied careers, offering insiders’ perspective on some of the most iconic design work of the twentieth century. The authors look back on and analyze some of their most important and compelling projects, from the creation of New York magazine to redesigns of such publications as Time, Fortune, Paris Match, and The Nation, explaining how their designs complemented a story and shaped the visual identity of a magazine.
Richly illustrated with the covers and interiors that defined their careers, Mag Men is bursting with vivid examples of Bernard and Glaser’s work, designed to encapsulate their distinctive approach to visual storytelling and capture the major events and trends of the past half century. Highlighting the importance of collaboration in magazine journalism, Bernard and Glaser detail their relationships with a variety of writers, editors, and artists, including Nora Ephron, Tom Wolfe, Gail Sheehy, David Levine, Seymour Chwast, Katherine Graham, Clay Felker, and Katrina vanden Heuvel. The book features a foreword by Gloria Steinem, who reflects on her work in magazines and her collaborations with Bernard and Glaser. At a time when uncertainty continues to cloud the future of print journalism, Mag Men offers not only a personal history from two of its most innovative figures but also a reminder and celebration of the visual impact and sense of style that only magazines can offer.
PUBLISHERS WEEKLY
Legendary and pioneering magazine designers Bernard and Glaser illuminate their work in this entertaining illustrated look at New York magazine and others they worked on. Understanding the limited attention span most people had for reading, they agreed that a magazine's design should have "constant interruptions headlines, subheads, drawings, jokes all to prevent reader fatigue." Their joint history of their collaboration, which began in 1968 with the founding of New York, is presented in a similar way, complete with graphics, illustrations from their publications, and sidebars that put developments in historical context. Despite their distinguished track records (Bernard received a lifetime achievement award for his work at Time; Glaser, who created the "I Love New York" logo, was the first graphic designer to be awarded the National Medal of Arts), neither shies from sharing missteps, such as the failed New York Film Review, and an unsuccessful redesign of the Washington Post Magazine. Given the state of magazine publishing today, this essential history could almost be seen as a requiem.
