Sell outside the Mac App Store to increase revenue per sale and get to know your customers. This book shows you how. Fully functional, super-clean coded sample apps, everything ready to be copied right into your project, backed by more than 200 unit tests in total!
I believe that the Mac App Store just isn’t the best way to reach your customers. If you have to build an audience for your products anyway, why drive them to Apple’s store where 1-star reviews are the de facto standard to get customer feedback if you could have your own store, earn more, and provide better support for higher customer satisfaction instead?
To sell outside the Mac App Store doesn’t have to take more than a couple hours. Save days of research and start selling your app before an Apple review person would even notice your upload to the App Store.