Malkam Cross-Cultural Training Malkam Cross-Cultural Training

Malkam Cross-Cultural Training

9B01A020

    • $1.99
    • $1.99

Publisher Description

Malkam Cross-Cultural Training is a provider of language and cultural diversity training. A development associate must prepare recommendations for the firm's latest marketing campaign. The company was anxious to develop its company brand as distinct from the reputation of its founder and president. The development associate had narrowed the promotional choices to two: develop a direct mail campaign or a print advertising campaign. He must be able to gauge and monitor the success of either or both campaigns.

GENRE
Business & Personal Finance
RELEASED
2002
January 7
LANGUAGE
EN
English
LENGTH
7
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
535.4
KB

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