Man-Made
How We Designed a World That Leaves Women Out, and How We Can Make It Right
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- Pre-Order
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- Expected Jul 7, 2026
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- $14.99
Publisher Description
An industrial designer and former Global Creative Director at Nike delivers a sharp critique of the consequences of a world built by and for men, and offers an optimistic look at how we might build a better world for us all.
Women and men inhabit the same world, yet it does not suit them both equally.
Women are 73% more likely to be injured in a car crash than men. In the military, women suffer pelvic fractures at a much higher rate than their male counterparts. In construction, 90% of women are unable to find proper fitting safety gear.
These outcomes are not a coincidence—they are a result of products where the female population is an afterthought at best. Automobile crash test dummies used for safety tests are designed based on male anatomy, as is firefighting gear and personal protective equipment. Using a “shrink it and pink it” strategy, sneakers for women are scaled down versions originally designed for a man’s foot, and colored a stereotypical feminine color – like pink. In the design of products and places, the female body is often invisible and ignored. The result is a world less hospitable and more dangerous for women.
It doesn’t have to be this way. A designer for over 40 years at some of the world’s top corporations, including Reebok and Nike, Karen Korellis Reuther has witnessed the way women continue to be excluded from critical product design decisions. But Man-Made, isn’t a patriarchal lament; it is a rousing call to action drawn from research-backed insights, market analyses, and expertise from leading designers, executives, and economists.
From the simply insulting and uncomfortable to the dangerous and deadly, the effects of exclusively man-made designs are wide-ranging. Rethinking and expanding product design and architecture, Reuther contends, will not only create a world that better fits women, but a world that better fits everyone.
PUBLISHERS WEEKLY
"We should no longer accept living a world that has been designed by men, for men," contends debut author Reuther, an industrial designer and former global creative director at Nike, in this pointed critique of how products and spaces are often designed to suit men at the expense of women. Reuther offers examples of design choices that range from insulting to dangerous. Footwear brands, she explains, make sneakers for women by scaling down men's sizes and recoloring them pink ("shrink it and pink it"), even though women have different anatomical and functional needs than men. Crash test dummies, firefighting gear, and personal protective equipment are also largely modeled on male anatomy. She also highlights how women have been involved in design throughout history but their talent and contributions often went overlooked, as was the case with Helene Rother Ackernecht, who in 1942 became the first woman to design automobiles for GM, though her male manager was credited for her work. Turning prescriptive, Reuther insists inclusive design produces better outcomes for everyone. Her industry fluency gives her argument a granular edge, but her conclusion ("We need a world that acknowledges both equality and difference") brings little new to the conversation. Still, it's an enlightening recap of how faulty design choices became the norm.
