Map the Future

Map the Future is a how-to book for business strategy. It teaches you how to combine information about competitors, customers, and technology trends to spot future opportunities and problems before they're obvious, which lets you grab opportunities before anyone else, and get ready for your competitors' responses before they happen. 


Written by a tech industry executive from Apple and Palm, the book is full of hands-on practical guidance for anyone who works on strategy, from individual contributor to senior manager.