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Abstract While the demand for hardwood lumber in the secondary wood processing industry has been highly concentrated in higher grades, a large amount of low-grade hardwood lumber is underutilized in many regions. To assess the market potential for using low-grade hardwood lumber to produce fine furniture, this study evaluated consumer acceptance and preference for chairs manufactured from low-grade hardwood with knots and other character marks through a conjoint analysis conducted in four states in the northeastern United States. With 4 attributes (design, price, density of character marks, and guarantee policy) and 12 chairs specially manufactured for the study, conjoint analysis provided information on the relative importance of these attributes and their tradeoffs. While the results indicated that design was the most important attribute, followed by price, guarantee policy, and the density of character marks, this study suggested that character-marked furniture was acceptable to a large percentage of respondents, but the design must be attractive, and the price and guarantee policy had to be competitive.

GENRE
Business & Personal Finance
RELEASED
2004
May 1
LANGUAGE
EN
English
LENGTH
27
Pages
PUBLISHER
Forest Products Society
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
302.3
KB

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