Marketing And Innovation: Harness The Twin Technologies' Unparalleled Power To Transform Marketing

This book gives creatives and advertising experts a non-tech manual to synthetic intelligence (AI) and system learning (ML)—dual technology that stands poised to revolutionize the manner we sell. Destiny is here, and we're withinside the thick of it; AI and ML are already in our lives each day, whether or not we are aware of it or not. The era maintains to conform and grow, however, the skills that make those gear world-converting for entrepreneurs are already here—whether or not we use them or not. This book enables you to lean into the curve and take benefit of AI’s remarkable and hastily increasing power. More than an easy primer on the era, this book is going past the “what” to expose you to the “how”: How can we use AI and ML in approaches that talk to the human spirit? How do we translate bloodless technological innovation into innovative gear that forges deep human connections? Written via way of means of a group of professionals on the intersection of neuroscience, era, and advertising, this book indicates to you the fine details of those groundbreaking technological gear.