Marketing Made Simple

Bad marketing is easy to recognize — and honest people do it anyway, because nobody ever showed them another way. Marketing Made Simple teaches the real machinery: marketing is matchmaking, the honest work of finding the people who need what you offer and helping them see it clearly. Positioning, pricing psychology, copywriting, funnels, metrics — no hype, no manipulation. For small business owners, authors, and anyone who's ever said "I'm just not a marketing person."