Marketing Madness Marketing Madness

Marketing Madness

A Survival Guide For A Consumer Society

Michael Jacobson
    • $52.99
    • $52.99

Publisher Description

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

GENRE
Business & Personal Finance
RELEASED
2019
March 11
LANGUAGE
EN
English
LENGTH
262
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
13.7
MB

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