Marketing Management Concepts and Tools: A Simple Introduction Marketing Management Concepts and Tools: A Simple Introduction
Simple Introductions

Marketing Management Concepts and Tools: A Simple Introduction

K.H. Erickson
    • ‏4٫99 US$
    • ‏4٫99 US$

وصف الناشر

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

النوع
تمويل شركات وأفراد
تاريخ النشر
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١٦ أبريل
اللغة
EN
الإنجليزية
عدد الصفحات
٢٠
الناشر
K.H. Erickson
البائع
Draft2Digital, LLC
الحجم
١٢١٫٩
ك.ب.

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