Marketing Management Concepts and Tools: A Simple Introduction Marketing Management Concepts and Tools: A Simple Introduction
Simple Introductions

Marketing Management Concepts and Tools: A Simple Introduction

K.H. Erickson
    • $4.99
    • $4.99

Publisher Description

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

GENRE
Business & Personal Finance
RELEASED
2014
April 15
LANGUAGE
EN
English
LENGTH
20
Pages
PUBLISHER
K.H. Erickson
SELLER
Draft2Digital, LLC
SIZE
121.9
KB

More Books Like This

Building a Marketing Plan Building a Marketing Plan
Building a Marketing Plan
2011
Marketing Planning Guide Marketing Planning Guide
Marketing Planning Guide
2014
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
2020
Instructor's Manual for Strategic Marketing Cases in Emerging Markets Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
2017
Nestlé. Strategic marketing management Nestlé. Strategic marketing management
Nestlé. Strategic marketing management
2014
Marketing Management Worked Assignment Marketing Management Worked Assignment
Marketing Management Worked Assignment
2019

More Books by K.H. Erickson

Game Theory: A Simple Introduction Game Theory: A Simple Introduction
Game Theory: A Simple Introduction
2013
Game Theory for Business: A Simple Introduction Game Theory for Business: A Simple Introduction
Game Theory for Business: A Simple Introduction
2013
Econometrics: A Simple Introduction Econometrics: A Simple Introduction
Econometrics: A Simple Introduction
2014
Choice Theory: A Simple Introduction Choice Theory: A Simple Introduction
Choice Theory: A Simple Introduction
2013
Accounting and Finance Formulas: A Simple Introduction Accounting and Finance Formulas: A Simple Introduction
Accounting and Finance Formulas: A Simple Introduction
2014
Corporate Finance Formulas: A Simple Introduction Corporate Finance Formulas: A Simple Introduction
Corporate Finance Formulas: A Simple Introduction
2014

Other Books in This Series

Game Theory: A Simple Introduction Game Theory: A Simple Introduction
Game Theory: A Simple Introduction
2013
Game Theory for Business: A Simple Introduction Game Theory for Business: A Simple Introduction
Game Theory for Business: A Simple Introduction
2013
Econometrics: A Simple Introduction Econometrics: A Simple Introduction
Econometrics: A Simple Introduction
2014
Choice Theory: A Simple Introduction Choice Theory: A Simple Introduction
Choice Theory: A Simple Introduction
2013
Accounting and Finance Formulas: A Simple Introduction Accounting and Finance Formulas: A Simple Introduction
Accounting and Finance Formulas: A Simple Introduction
2014
Corporate Finance Formulas: A Simple Introduction Corporate Finance Formulas: A Simple Introduction
Corporate Finance Formulas: A Simple Introduction
2014