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Publisher Description

The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market.
 
No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them.  Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates.
 
Marketing to the Affluent covers:
  Myths and realities about the affluentUnderstanding what the affluent wantFinding “overlooked” millionairesPositioning yourself as an expert  
“No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

GENRE
Business & Personal Finance
RELEASED
2012
June 29
LANGUAGE
EN
English
LENGTH
361
Pages
PUBLISHER
RosettaBooks
SELLER
OpenRoad Integrated Media, LLC
SIZE
1.3
MB

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