Mastering Aesthetics

Learn the secrets of organizing information with purpose from one of the world's most successful design innovators. You know good art when you see it, now understand why you like it.
Join us on a journey to break down the art form of creative design and unmask the secrets of visual and verbal power to control what goes on behind the creative process where a system of principles, controls and tools allow you to master the aesthetics of design.
Includes: The Creative Directors Guide to Copywriting
Understand the creative process, its principles, controls and tools required to create visual order from chaos.
Readers comments:
"The Bible on Graphic Design." 
"If you own one book on design - this is it!"
"Required reading for all future Creative Directors."
"Clear, direct, practical and useful, no theoretical B.S."
"Design bootcamp on steroids."