Match In The Root Cellar

Default Culture Has Met Its Match


After successfully leading her company through a transition as interim CEO,

Carolyn earns her appointment as permanent CEO of Phossium. Although she is

excited, Carolyn quickly realizes something’s wrong.


Early on, Carolyn recognizes a problem at the company―a very serious problem

that threatens its growth and profitability. Carolyn identifies the problem as

default culture―the complacency and discontent you’re left with when you stop

intentionally generating a positive culture.


But changing the company culture isn’t easy, especially when employees, senior

leaders, and even a board member push back. Taking it upon herself to spark

change, Carolyn looks to enlist the help of anyone willing to help build a peak

performance culture.


Together with other dissidents of the status quo, Carolyn has to find a way to change

the company culture from “default” to “peak performance”―no small feat.


In his book Match in the Root Cellar, Chris McGoff―culture guru and bestselling

author of The PRIMES―allows you to journey along with Carolyn, a composite

character based on real-life people, to learn and see how it’s up to everyone

to work through the struggles and find a way to redefine company culture and

achieve peak performance.


By the end of Carolyn’s story, you will be equipped to break down that default

culture and build a culture of peak performance!