Matchstick Inc.: Word of Mouth Marketing (B)
9B10A020
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- $1.99
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- $1.99
Publisher Description
This is a supplement to Matchstick Inc. (A), product 9B10A019. The cases introduces students to how brands are starting to put in place non-traditional advertising, such as word-of-mouth campaigns. The founder of Toronto-based Matchstick Inc. is working on a campaign for the Ketel One vodka brand. Ketel One, managed by Diageo, a global beverage firm, is trying to increase its awareness and sales in the Canadian market. Ketel One's brand manager has turned to Matchstick to generate awareness among its elusive target audience.
GENRE
Business & Personal Finance
RELEASED
2010
September 24
LANGUAGE
EN
English
LENGTH
3
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
283.3
KB
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