Media Convergence: The Concept Of Media Convergence

Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Giant screens inhabit every room in our homes. Smaller screens sit in our hands (in the form of tablets), in our pockets (on our cell phones), in our connected dashboards, and they're moving on to our wrists (and other body parts). We watch "television" and "movies", listen to "radio" and read "newspapers" and magazines" on those screens. How does your content - the great entertainment you create - get to those screens? People and huge companies are doing what they love - and making money at it - in ways that were impossible not so long ago. Of course, there's a lot of creative destruction in there too. Not many people have been responsible for the content that's created by large media businesses and also worked as a practicing attorney. The author has, and this is his unique perspective on where the opportunities - and challenges - are biggest in our future.